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Marketing run by
the people who built it.

Search, content and paid campaigns run by the same people who built your site — so technical SEO is actually technical, and landing pages ship in days not months.

1
team building and marketing the site
0
vanity metrics in the reporting
100%
of the accounts owned by you
Service 03 · Traffic & Attribution

Digital Marketing

“Traffic you can trace to revenue.”

What you get. Search, content and paid campaigns run by the same people who built your site — so technical SEO is actually technical, and landing pages ship in days not months.

Who it’s for. Businesses with a solid offer that nobody finds, or a marketing spend nobody can explain. If your agency’s monthly report is mostly screenshots of impressions, we should talk.

  • If you can’t trace the pound to the lead, it’s not marketing — it’s donation.
  • Rankings are rented. Content compounds. Build the asset.
  • The best campaigns are built into the site, not bolted onto it.

Ways in

  • 01 Digital Scan — marketing module (free audit)
  • 02 Marketing Sprint — 2-day audit of analytics, SEO & spend
  • 03 Growth Campaign — a measured, fixed-scope campaign
  • 04 Growth Partnership — retained channel & content management

What we’re held to

  • Attribution wired end to end before a pound is spent
  • Page-one visibility for the searches that actually convert
  • Reporting in revenue and enquiries, not vanity metrics
  • A content engine your team can keep running
In detail

How we approach digital marketing.

Technical SEO, done by developers

Most SEO reports stop at a list of recommendations somebody else has to implement. Ours do not, because the people writing the recommendation are the people with commit access. Indexation, canonicals, structured data, internal linking, redirect hygiene, Core Web Vitals, crawl budget and render-blocking assets are development work — so we do them rather than describe them.

It also means the fix lands in days. A missing canonical, or a stale cache serving noindex to the public, is a same-afternoon job when the developer and the marketer are the same team.

Attribution before spend

We wire measurement first: analytics configured properly, conversions defined as enquiries and revenue rather than page views, forms and calls tracked, and channel data reconciled so paid, organic and direct stop taking credit for each other.

Only then does spend start. The point is simple — if you cannot trace a pound to a lead, you are not running marketing, you are making a donation.

Content that compounds

Rankings you rent through ads stop the day the card declines. Content you own keeps working. We build a small number of genuinely useful pages around the questions your buyers actually type, keep them current, and build the publishing workflow so your team can keep it running without us.

Where an insight belongs on your site rather than ours, it goes on yours. The asset should accrue to you.

Answer engines and AI search

Search results are increasingly assembled rather than listed. That rewards sites with clean structured data, unambiguous entity markup, factual consistency across pages, and content that answers a question outright instead of burying it under three paragraphs of preamble.

It is the same technical discipline as classic SEO aimed at a different consumer. We treat it as part of the job rather than a separate product with a new acronym.

Questions

What people ask us first.

How is this different from a normal SEO agency?

The same team builds the site and markets it. Technical recommendations get implemented rather than handed over, landing pages ship in days rather than waiting in a developer queue, and nothing gets blamed on the web team — because we are the web team.

How long does SEO take to work?

Technical fixes — indexation, speed, structured data, internal linking — can move things within weeks. Content and authority build over months. We report on both separately so you can see which is which, rather than waiting for one blended number.

Do you run paid ads as well as organic search?

Yes, but only once attribution is wired end to end. Spending before you can trace a pound to a lead is how marketing budgets become unexplainable.

Do we own the ad accounts and analytics?

Always. Every account is created in your name with us added as a user. If we part ways you keep the history, the audiences and the data.

What does the reporting actually show?

Enquiries and revenue by channel, the searches that convert, and what changed since last month — with the raw dashboards open to you at any time. Impressions and rankings are context, not the headline.

The rest of the loop

This works harder next to the other three.

Your website earns attention. Your marketing turns attention into traffic you can trace. Your platform turns traffic into customers and runs the operation behind them. Your AI automates the repetitive work and feeds what it learns back into all three. See how the whole loop closes.

Start here

Every engagement starts with the Scan.

Score your digital estate across all four disciplines and see — in your own data — what to fix first.